AI LinkedIn profile optimizer that writes the fix
Pick a goal, and your headline, About and roles each get a verdict with the reason behind it: new wording you can paste into LinkedIn where a change is justified, or keep it where it already works. That is Profile Intelligence; the free preview comes first.
Free first check · No card · No LinkedIn access required · Nothing posted or changed
- We find your public profile, and you confirm it is the right one.
- You create a free account and choose a goal.
- You get your Free LinkedIn Profile Audit, one per account, as a PDF: where your profile stands for that goal, what is working, what is holding it back, and what to change first. It has no rewritten wording.
What is a LinkedIn profile optimizer?
A LinkedIn profile optimizer is a tool that reads your profile the way a recruiter or a client would, finds the sections that are unclear, generic or missing, and tells you what to write instead. A good one does not stop at a checklist. It hands you the replacement text.
Most profile advice fails for one reason: it is written for everyone. "Add keywords", "show impact", "use numbers". An optimizer worth using starts from your actual career and your actual goal, then decides which of your sentences are doing the work and which are taking up space.
LinkedCheck does that in three steps. It scores nine sections for completeness, so you can see where points are missing. It gives the sections it reviews a verdict, keep or change, and puts the changes in the order to work through them. Then it writes the new wording where a change is justified, and says what is already working.
Checklist tool vs. optimizer
Left: what a checklist tells you. Right: what the LinkedCheck report returns for the same profile. Fictional example.
What the optimizer changes
Nine sections, and what you get back for each
Example rewrite · About section
The first two lines are all most people read. Spend them well.
LinkedIn cuts About after roughly 300 characters with a "see more" link. An optimizer's job is to make sure the part that shows carries the claim, and the part that hides carries the proof.
Before · what shows above "see more"
Experienced machine learning and data leader with over a decade of experience delivering data driven solutions for enterprise organisations. I am passionate about building high performing teams and… see more
- Generic"Experienced", "passionate", "data driven solutions": words a great many profiles share.
- BuriedThe strongest fact on this profile, three models in daily payments use, is in paragraph four.
After · the rewritten opening
Most machine learning projects have a launch date. The harder part is what happens after launch. I build the systems, operating model and ownership around machine learning so it keeps working after the project team moves on. Three of those models… see more
- ClaimOne sentence that only this person could write, in the first line.
- ProofThe strongest fact moves up to line three, so it is the reason to click "see more".
Fictional example from the sample report. Your rewrite is built from your own profile, and where your About already works the report says keep it. See also the LinkedIn About Optimizer.
Why the goal comes first
One profile, three different jobs to do
There is no single "optimized" profile. A headline that gets you shortlisted by a recruiter is not the one that makes a prospective client book a call. LinkedCheck asks for the goal first, and the advice and the effectiveness score change with it.
Goal 01
Get hired
A recruiter scanning fast, often through a filter. Decides in seconds whether to open the profile.
Leads with: the market job title and one measurable outcome
Reader looks for: experience bullets, skills, location and industry
Says less about: personal mission, side projects, opinions
Goal 02
Win clients
A client with a problem and a budget. Decides whether you have solved this exact problem before.
Leads with: the expensive problem you solve, and for whom
Reader looks for: About, Featured case work, recommendations from clients
Says less about: employer names, job grades, tool lists
Goal 03
Build a reputation
A peer or follower deciding whether your point of view is worth their feed.
Leads with: the idea you are known for, not the job history
Reader looks for: posts, Featured, the About opening
Says less about: education, older roles, certifications
Where to start
You do not need to fix everything. Start with what is read first.
A list of twenty problems is a list nobody works through. The report opens with where to start and puts the sections that need rewriting first, so the first thirty minutes do most of the work.
- 01Everywhere
Rewrite the headline
Read before anything else, on every search result and comment.
- 02First screen
Rewrite the first two lines of About
The only part of About most readers see.
- 03Experience
Rewrite the bullets in your current role
Turns the headline claim into evidence.
- 04Skills
Lead your skills with the ones that match the headline
Stops the profile arguing with itself.
- 05First screen
Retitle your Featured items
Cheap, five minutes, visible on the first screen.
How to optimize your LinkedIn profile
Five steps, no new achievements needed
- 01
Paste your profile link and choose a goal
Getting hired, winning clients or building a reputation. The goal decides what each rewrite leads with and how the effectiveness score is weighted.
- 02
Read your Free LinkedIn Profile Audit
It shows where your profile stands for your goal, what is working, what is holding it back and what to change first. If that reading is wrong, that is the first thing to fix.
- 03
Work through the changes from the top
Start with the sections the report says to rewrite: usually the headline, then the About, then your current role.
- 04
Paste the rewrites and adjust the voice
Every rewrite has a copy button. Change a word if it does not sound like you; keep the structure.
- 05
Finish the five-minute fixes
Lead your skills with the ones the report names, retitle your Featured items, set a custom URL and add a banner.
Nothing invented, nothing posted
An optimizer that writes a better-sounding profile gives you claims to defend in an interview. LinkedCheck only rewrites from what is already there.
- YesEvery new line traces to a role, credential or recommendation on your profile.
- YesWhere the evidence is missing, the report asks for your input rather than writing fiction.
- NoNo LinkedIn access required. The public profile is read from the link you paste.
- NoNothing is posted, edited or sent to your network. You paste the changes yourself.
Profile optimizer FAQ
Questions people ask before optimizing
What does a LinkedIn profile optimizer do?
It reads your public profile, judges each section against the goal you choose, and returns replacement wording for the sections that are unclear or generic. LinkedCheck scores nine sections for completeness, puts the changes in the order to work through them, and writes new wording for your headline, About and experience bullets where a change is justified.
Is the LinkedIn profile optimizer free?
The first check is free and needs no card, only a free account. It reads your profile and shows where it stands for your goal, both scores and what to change first. The report with the rewrites is bought once for one profile, from $9.99.
Which sections does it rewrite?
Your headline and About each get a verdict: keep it, or new wording, and the headline gets an alternative where there is a real choice to make. Your most important roles get suggested bullets, ready to paste. Featured items get keep, relabel or remove with a suggested title, and your skills are sorted into groups rather than rewritten.
How is this different from asking ChatGPT to rewrite my profile?
A general model writes a profile that sounds good. LinkedCheck writes from a reading of your actual profile against a specific goal, keeps every claim traceable to something already on the page, and asks you for what is missing instead of inventing it.
How long does optimizing take?
The free preview and the paid reports are usually ready in a few minutes. You can close the tab; we email you when your report is ready. Nothing changes on LinkedIn until you paste the changes in yourself.
Do you need my LinkedIn password to optimize my profile?
No. We read the public version of your profile from the link or handle you paste. Nothing is posted, changed, connected or messaged.
Can I optimize a profile from a PDF export?
No. LinkedCheck currently reads your public profile from its LinkedIn link. A PDF export is not supported.
Free to see the problem. One payment for the rewrite.
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What your profile communicates today, where it works against your goal, and what to lead with.
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The full optimizer plus your posts: which ones are working, and who engages with more than one.
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$9.99 one time
The optimizer proper: a full review of each section, and wording for your headline, About and roles where a change is justified.
Get Profile Intelligence
Find out what to change before you rewrite a word.
The free preview, with a free account, shows how your profile comes across today. If it reads you right, the rewrites are one purchase away.
Free first check · No card · Nothing is posted or changed on your profile