Content analyzer: what your posts are actually doing
You have been posting for months and the only feedback is a handful of reactions. The content analyzer reads the activity on your profile, counts what it drew, and turns the counting into one plan in a few minutes: what is already working, what to try, and what to do less of.
Free first check · No card · No LinkedIn access required · Nothing posted or changed
What the content analyzer is, and what it reads
The content analyzer is the part of a LinkedCheck report that reads the activity on your LinkedIn profile and reports what your posting is doing for you. It captures up to your 50 most recent activity items, which is your own posts, your quote posts and your reshares, and counts what each of your own posts drew: reactions, comments and reposts.
It returns four readings. A snapshot of how often you publish and what an average post draws. A performance read of formats, concentration and rhythm. A plan of what is working, what to talk about more and what to do less of. And the posts already on your profile that are worth keeping visible.
It does not see impressions, view counts or anything inside your LinkedIn analytics, because it reads your profile the way a stranger does. Everything it reports is counted from what is attached to a post in public.
Example snapshot · fictional profile
Posts analysed
24
over 11 months
Posting frequency
1.8
posts a week
Average interactions
41
per post
In your own words
62%
of the feed
What the report says next
Your strongest format is a text post with one image, at 2.3 times the response of a link post. Your best fifth of posts draw 63 per cent of your engagement.
Fictional figures for an invented profile, shown to give the shape of the snapshot. Your own report is counted from your own posts.
What it measures
Four readings, in the order you read them
Each one answers a different question, and they are separate pages in the report rather than one long scroll.
Overview
Is my posting doing anything for me?
The snapshot tiles, what your posting currently says about you, the mix of your own words against reshares, your strongest format, your strongest post against your own average, and when you last published.
Performance
What is drawing a response, and what is not?
Formats ordered by the response they draw with the number of posts behind each, where your engagement comes from across reactions, comments and reposts, how concentrated it is in your best posts, the subjects you tag your own posts under, and your posting rhythm week by week.
Strategy
So what should I talk about?
One direction with the reasoning under it, then three lists: what is already working, what you may want to talk about more, and what you could do less of. Each item opens to show why, and the evidence from your posts it rests on.
Posts
What have I already written that still works?
Posts and articles already on your profile that support what you are trying to be known for, each with the reason it was picked and a link that opens it on LinkedIn.
How the reading is made
Written by a model, counted in code
These are two different jobs and the report keeps them apart. The plan is the part AI writes, working from figures that were already counted; a figure is never a judgement, and a judgement never invents a figure.
Counted in code
- How often you publish, and what an average post draws
- Engagement rate, where available, against your own follower count
- The average response per format, and the formats with too few posts to report
- The share of your engagement that comes from your strongest fifth of posts
- Your longest gap in the last year, and the weeks you published
- How much of your feed is in your own words
Computed once from your posts, then shown wherever it appears.
Written by a model
- What you should be known for, and why that is the direction
- The subjects already working, worth more, or worth dropping
- The reason under each of those, and the posts it rests on
- Which posts already on your profile are worth keeping visible
- What the report could not settle, raised as an open question rather than guessed
Given the figures above and your own posts, never asked to produce a number.
The model is told not to write a number describing what already happened. Where you read a figure in the content analysis, it was counted.
What the content analysis can and cannot see
It reads the public version of your activity from the link you paste. That is the promise and the limit in the same sentence.
- ReadsYour activity as anybody sees it: your own posts, quote posts and reshares, with their reactions, comments and reposts, and the dates they were published.
- CannotImpressions, view counts, clicks or anything else inside your LinkedIn analytics, which are visible only to you when signed in.
- CannotGroup your posts by topic. The subjects it reports are the hashtags you put on your own posts, which is a choice you made rather than a reading of the text.
- NoteA reshare takes one of the 50 items captured, so a feed of mostly reshares leaves fewer posts of your own to measure. The report says how many it measured.
- NoteEach report is one reading, made on one day. Nothing in it is compared with a report you ran before.
The other two readings of the same posts
The content analysis is about the posts. Two more readings in the same report are about the people who were there.
Audience Analyzer
Counts the people who responded to those posts, how many responded more than once, and where they work where the report can identify them.Read about the audience analyzerNetwork Analyzer
Draws the people this report saw around you, including the ones you named in a post or whose post you shared.Read about the network analyzerA post lands on a profile. If the profile it lands on is not saying what you do, start with the profile optimizer and come back to the posts.
Content analyzer FAQ
Questions about analysing your posts
What does a LinkedIn content analyzer do?
It reads the posts on a profile and reports what they did. This one counts how often you publish, what an average post draws, which format draws the strongest response, how far your best posts sit above the rest and how steady your rhythm has been. Then it gives you a plan: what to keep doing, what to try, and what to do less of.
Which of my posts does it read?
The latest 50 items of activity on your profile. That includes your own posts, quote posts and reshares, because all three appear in your activity, and the report tells you how much of your feed is in your own words. Figures about how a post performed are counted from your own posts.
Can it see how many people saw a post?
No. Impressions, view counts and everything else inside your LinkedIn analytics are visible only to you when you are signed in, and this report never signs in. What it counts is what anybody reading the post can see: reactions, comments and reposts.
Does it tell me what to write next?
It tells you what to write about. You get a direction, the reason behind it, the subjects already working for you, the ones worth more of your time and the ones to drop, each with the evidence from your own posts underneath it. It does not draft posts for you.
What happens if I have not posted much?
You get less, and the report says so rather than filling the space. Where a format has too few posts behind it to be worth a figure, it is left out and named. If your recent activity is mostly reshares, the report shows that as its own finding.
Which report includes the content analysis?
The Complete LinkedIn Intelligence Report. The free preview and the Full Profile Report read your written profile rather than your posts, so neither includes it.
The posts read is in one report. Start with the free check on the profile they land on.
Compare reportsFree Profile Preview
$0
Reads your written profile and tells you what a stranger concludes you do. No posts analysis.
Run the free checkComplete LinkedIn Intelligence Report · Recommended
$19 one time
Adds the content analysis: the snapshot, the format and rhythm read, the plan, and the posts worth keeping visible.
Get the Complete LinkedIn Intelligence ReportFull Profile Report
$9 one time
Both scores and the writing for your profile sections. Your posts are captured but not analysed.
Get the Full Profile Report
You already wrote the posts. Find out what they did.
Start with the free check on the profile your readers land on, then add the posts read when you want it.
Free first check · No card · Nothing is posted or changed on your profile