Audience analyzer: who responds to your posts
The reactions arrive, you recognise a name or two, and then they are gone. The audience analyzer counts the people behind them across your recent posts: how many responded, how many responded to more than one, and how senior they are and what work they do, where this report can identify them.
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What the audience analyzer is, and what it counts
The audience analyzer is the Network & Audience Intelligence PDF in Network & Audience Intelligence. It counts the people LinkedIn lists as reacting to your own posts from the last year, up to your 50 most recent, and reports what can be said about them from what they state on their own profiles.
Responding means reacting. Each person is counted once however many posts they reacted to, and how many of your posts they reacted to is counted beside them, which is what makes the figure for more than one post meaningful. Company pages that reacted are counted separately and kept out of the figures about people.
People the report could not name are still counted, and are never placed in a group. Nobody is given a score, and no list is offered as the most important people around you.
Example · fictional profile
People who responded to more than one post
Fictional people and employers, shown to give the shape of the list. Your own report names the people this report could identify, and counts the ones it could not.
What it tells you
Four questions, answered from your own posts
The answer comes first, then the figures behind it, so each one can be checked rather than taken.
How many people responded, and how many more than once?
One count of people, split into those who responded to a single post and those who responded to more than one.
Beside it sits how many of your posts each person responded to, in groups from one post upwards. The method page states the posts read, the reactions read and the people counted, so the figures can be checked.
Who responded most often?
Your most frequent responders, with a name, a role at an employer and a link to the profile, where this report can identify them.
The Network & Audience Intelligence PDF shows the first few. The People & Organisations PDF lists everyone who responded to three or more of your posts, and those who responded to two, each with a link to their LinkedIn profile where available.
How senior are they, and what work do they do?
The seniority and career function of the people who responded, read from the job title each person states, where available.
Titles the report could not read are shown as their own group and never spread across the others. It is a reading of a stated title and nothing more.
Where are they?
The country each person states on their own profile, and the country their employer is headquartered in, where available.
The location somebody states is their own, and an employer’s headquarters is the company’s own, so the two are shown apart and never combined.
The words, exactly
What "responded" means here, and why the wording is careful
Audience figures are easy to inflate by being vague. These are the definitions the report uses, written out.
- 01
Responded
Reacted to one of your posts. Reactions are what the report reads; it does not read comments, so no figure is built on commenters.
- 02
Counted once
Each person is one person in the count however many of your posts they reacted to. How many posts they reacted to is counted beside them.
- 03
Your own posts
The posts you published in the last year, up to your 50 most recent. A reshare with no words of your own is not one of them.
- 04
A read post
A post whose list of people who reacted could be read. The report says how many of your posts that was.
- 05
Where available
A name, a role or an employer appears only where this report could identify it. Where it could not, the person is still counted, and the report says how many of them there were.
What the audience analysis cannot tell you
The limits are the reason the figures can be trusted. Each one is a thing the report refuses to guess.
- CountsPeople LinkedIn lists as reacting to your own recent posts, each counted once, with the posts and reactions read stated on the method page.
- CannotWho read a post and said nothing. There are no impressions and no view counts anywhere in the report.
- CannotAnything about people it could not name. They are counted and reported as counted, never filled in from a guess.
- CannotFollow anybody between reports. Each report counts inside its own window, and nobody is described as having arrived or gone.
- RefusesTo add follower counts together, to score anybody, or to say why somebody reacted or how well you know them.
The other two readings of the same posts
The audience read is about who responded. One reading is about the posts themselves, the other about where those people work and how they line up with your goal.
Content Analyzer
Reads the posts rather than the people: your typical post, what your stronger posts share, and what to post about next.Read about the content analyzerNetwork Analyzer
Sets the same people against your goal and shows the organisations where more than one of them works, where available.Read about the network analyzerEverybody in this audience can click through to your profile, so it is worth knowing what it says. The free profile checker reads that in a few minutes.
Audience analyzer FAQ
Questions about your audience
What is a LinkedIn audience analyzer?
It is the part of a report that looks past the total on a post and counts the people. This one answers how many responded across your recent posts, how many responded to more than one, who responded most often, and how senior they are and what kind of work they do, where enough data is available.
Which posts does it read?
Your own posts from the last year, up to your 50 most recent, each counted once. The same posts feed all three PDFs in the purchase. The report states how many posts that was and on how many of them the list of people who reacted could be read.
Does it show the people who follow me?
No. It reads reactions to posts, and it reads nothing attached to your account. Somebody who follows you quietly and never reacts does not appear, and nobody listed is described as a reader you have kept.
Does it read comments?
No. A response is a reaction. Comments are not read, so no figure about people is built on who commented.
Are the people scored or put in an order of importance?
No. Nobody is given a score. Lists follow a stated order, such as how many of your posts somebody responded to, and no list claims to be the most important people around you.
What if only a few people responded?
Below twenty people the report says it is a small sample, and leaves out the readings that would describe too few people to mean anything. It never fills the space with an estimate.
Which report includes the audience analysis?
Network & Audience Intelligence, as the Network & Audience Intelligence PDF, with the full lists of names in the People & Organisations PDF.
The audience read comes with the posts read, in one purchase.
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The writing for your profile. Still the profile only, with no audience counting.
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Adds the audience analysis: who responded, who responded to more than one post, and their roles, where available.
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The outside reading of your written profile. Nothing about the people who respond to your posts.
Run the free check
People already responded to your posts. Find out who they were.
Start with the free check on your profile. The audience counting arrives with the purchase that reads your posts.
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