Audience analyzer: who responds to your posts
The reactions arrive, you recognise a name or two, and then they are gone. The audience analyzer counts the people behind them across your posts from the last year: how many responded, how many responded to more than one, and what can be said about them where this report can identify them.
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What the audience analyzer is, and what it counts
The audience analyzer is the part of a LinkedCheck report that counts the people who responded to your posts and reports what can be said about them. Its window is your own posts from the last 365 days, up to 50 of them, and within a limit on how many reactions one report reads.
Responding means reacting. The report counts each person once per post, so anyone who reacted to four of your posts adds four to the total responses and appears once in the list of people who responded to more than one. Company pages are counted separately and kept out of the figures about people.
Only posts whose full list of reactions came back are counted, and the report states how many of your posts that was. Nobody is given a score. No list is offered as the most important people around you.
Example · fictional profile
People who responded to more than one post
Fictional people and employers, shown to give the shape of the list. Your own report names the people this report could identify, and counts the ones it could not.
What it tells you
Four questions, answered from your own posts
Each is its own page in the report. The answer comes first, then the figures behind it.
How many people responded, and how many more than once?
One count of people, split into those who responded to a single post and those who came to more than one, with the average number of your posts each person responded to.
Under it sits the shape of that split, one post, two, three, four or more, and how concentrated your response is in the people who respond most. The report also states the dates, the number of posts counted and the reactions it looked at, so the figures can be checked rather than taken.
Who responded to more than one post?
A list of the people who responded to at least two of the posts counted, ordered by how many of your posts they responded to.
Each row carries a name, a role at an employer and a link to the profile, where this report can identify them. People it could not look up are counted and said to be counted, never invented. Beside the list, your posts appear in publishing order with how many people were new to your posts and how many had responded before within the same window.
Who has a following of their own?
The people in that audience with 5,000 followers or more, where available, listed with the exact figure the report saw.
Follower counts are never added together, and a large one describes the person who has it rather than your own readership. Beside it, a smaller list of people who stand out on several measures at once, which can be repeated responses, a senior role where available, an employer several people in the audience share, or a post of yours that named them. Three or more of those have to be true before anybody is pointed out.
Where do these people work?
The organisations these people work at, where enough data is available, with how many of them are there and how many responded to more than one of your posts.
Around it: how senior they are and what kind of work they do, read from the job title each person states, plus the industries, sizes, types and headquarters countries of their employers, where enough data is available. A chart is withheld rather than drawn when too few of the people could be placed, and the country somebody states is never read from the country of their employer.
The words, exactly
What "responded" means here, and why the wording is careful
Audience figures are easy to inflate by being vague. These are the definitions the report uses, written out.
- 01
Responded
Reacted to one of your posts. Reactions are what the report reads; it does not collect who commented, so no figure is built on commenters.
- 02
Counted once per post
One person reacting to one post is one engagement. The same person on a second post is a second one, which is exactly what makes the more than one figure meaningful.
- 03
Your own posts
The window is what you published, not what you reshared. Reshares still take room in what is captured, so the report says how many of your own posts it counted.
- 04
A complete post
A post whose full list of reactions came back. Anything less is left out of the people figures instead of being counted part way.
- 05
Where available
A name, a role or an employer appears only where this report could identify it. Where it could not, the person is still counted, and the report says how many of them there were.
What the audience analysis cannot tell you
The limits are the reason the figures can be trusted. Each one is a thing the report refuses to guess.
- CountsPeople who reacted to your own posts inside the window, over the posts whose full list of reactions came back, with the dates and the number of posts stated.
- CannotWho read a post and said nothing. There are no impressions and no view counts anywhere in the report.
- CannotAnything about people it could not look up. They are counted and reported as counted, never filled in from a guess.
- CannotFollow anybody between reports. Each report counts inside its own window, and nobody is described as having arrived or gone.
- RefusesTo add follower counts together, to score anybody, or to draw a chart of employers when too few of the people could be placed.
The other two readings of the same posts
The audience read is about the people who responded. One reading is about the posts themselves, the other about the people around you more widely.
Content Analyzer
Reads the posts rather than the people: what they drew, which format worked, how steadily you publish, and what to talk about next.Read about the content analyzerNetwork Analyzer
Adds the people you named in a post or whose post you shared, kept apart from the people who responded to you.Read about the network analyzerEverybody in this audience can click through to your profile, so it is worth knowing what it says. The free profile checker reads that in a few minutes.
Audience analyzer FAQ
Questions about your audience
What is a LinkedIn audience analyzer?
It is the part of a report that looks past the total on a post and counts the people. This one answers how many responded across your recent posts, how many came to more than one, how concentrated the response is, who among them has a following of their own, and where they work, where enough data is available.
Which posts does the window cover?
Your own posts from the last 365 days, up to 50 of them, and within a limit on how many reactions are read in one report. Anything older is out, and the window is never stretched backwards to fill it. The report states the dates it counted over and how many posts that was.
Does it show the people who follow me?
No. It reads responses to posts, and it reads nothing attached to your account. Somebody who follows you quietly and never reacts does not appear, and the report does not treat anyone it names as a reader you have kept.
What if a post was missed?
Figures about people are counted only over the posts where the full list of reactions came back, and the report tells you how many of your posts that was. A post it could not read in full is left out of those counts rather than estimated.
Are the people scored or put in an order of importance?
No. Lists are ordered by something stated and plain: how many of your posts somebody responded to, or the size of a following where that was available. Nobody is given a score, and no list claims to be the most important people around you.
What happens if I have not posted in the last year?
The report says so and shows nothing else. There is no half-filled audience section: with no posts inside the window there is nothing to count, and a figure invented to fill the space would be worse than the sentence that explains it.
Which report includes the audience analysis?
The Complete LinkedIn Intelligence Report. The free preview and the Full Profile Report read the written profile rather than the people who respond to your posts.
The audience read comes with the posts read, in one report.
Compare reportsFree Profile Preview
$0
The outside reading of your written profile. Nothing about your posts or the people who respond to them.
Run the free checkComplete LinkedIn Intelligence Report · Recommended
$19 one time
Adds the audience analysis: who responded, who responded more than once, and where they work, where enough data is available.
Get the Complete LinkedIn Intelligence ReportFull Profile Report
$9 one time
Both scores and the writing for your profile. Still the profile only, with no audience counting.
Get the Full Profile Report
People already responded to your posts. Find out who they were.
Start with the free check on your profile. The audience counting arrives with the report that reads your posts.
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