Network analyzer: where your audience works

Not a contact list, and nothing pulled from your account. The network analyzer takes the people LinkedIn lists as reacting to your recent posts and asks three things: how they line up with your goal, where they work, and who is worth a closer look, where this report can identify them.

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What the network analyzer is, and who is in it

The network analyzer is the part of the Network & Audience Intelligence PDF that looks at the people around your posts as a network: which organisations they come from, where available, how they line up with the goal you chose, and who is worth a closer look. Everybody in it reacted to one of your own posts from the last year.

That is the whole population, and it is smaller and more honest than the number attached to your account. The report has no access to a contact list, no access to invitations and no access to anything behind your login.

It grades nobody. Each group has its rule printed on its card, each signal is shown beside the person who carries it, and each gap opens with the measured fact that triggered it.

How it is built

One audience, read two ways

The same people are read against your goal and grouped by where they work. The two readings describe one audience from two sides, so neither figure is added to the other.

  1. 01

    How the audience lines up with your goal

    Against your goal

    The rule for each group is printed on its card and follows the goal you chose. Where the audience and your goal line up least, the report names it as a gap and prints the measured fact first.

    Every person who responded is placed in one group: strong, moderate, limited, or a title that could not be classified.

  2. 02

    Where the people who responded work

    Around organisations

    The organisations where more than one responder works, how many of them, and how many responded to more than one of your posts, where this report can identify them.

    Counted from the current employer each person states, once per person, where available.

Both readings count the people who reacted to your own recent posts, and nobody else.

What it points to

Where the report sends your attention, where this report can identify people

Each of these is drawn from the counts above rather than worked out a second time, so the pages can never disagree.

01

People to Notice

People carrying at least three of five signals: responded to three or more posts, a VP, Director or C-suite title, a title that fits your goal, an organisation with several responders, or a large following, where available. The signals are printed beside each person.

02

Organisations to Notice

Organisations where two or more responders state they work, with how many responded to more than one post, and a link to the company page where available.

03

The kinds of organisation

The size, type, industry and headquarters country of their employers, where enough data is available, with a note where too few people could be placed.

04

Gaps and next moves

Where the audience and your goal line up least, each opened by the measured fact behind it, then the moves worth making next, in order.

Which one do you want

Network analyzer or audience analyzer?

They read the same people in the same purchase and they are easy to confuse, so here is the line between them.

The question it answersNetwork analyzer: Where do these people work, and how do they fit my goal?Audience analyzer: Who responds to what I publish?
Who is includedNetwork analyzer: The people who reacted to your own recent postsAudience analyzer: The same people
What it addsNetwork analyzer: Your goal, the organisations where more than one responder works, and people worth a closer look, where availableAudience analyzer: How many responded more than once, who responded most often, and how senior they are, where available
What it will not doNetwork analyzer: Will not claim anybody as a contact, or count people you mentioned or sharedAudience analyzer: Will not score anybody, or add follower counts together

What the network analysis cannot see

The population is what one report observed. Everything outside it is absent rather than estimated.

  • ShowsPeople who reacted to your own recent posts, set against your goal and grouped by the employer they state, where available.
  • CannotReach anything behind your login: no contact list, no invitations, no messages, no profile visitors.
  • CannotCount people you named in a post, authors whose posts you reshared, or who reshared yours. None of them is in this report.
  • CannotPlace somebody at more than one employer. Each is counted at the employer their current role states, once.
  • RefusesTo call this a network you have built, to grade anybody in it, or to say why somebody reacted or how well you know them.

Network analyzer FAQ

Questions about the people around your posts

What does a LinkedIn network analyzer show?

This one shows how the people who reacted to your recent posts line up with your goal, the organisations where more than one of them works, and the people worth a closer look, where available. One thing puts somebody here: LinkedIn lists them as reacting to one of your posts.

Is this my contact list?

No, and it cannot be. The report reads the public version of your profile and posts, with no access to your account, so the people in it are the ones LinkedIn lists as reacting. Somebody you are linked to who reacted to none of those posts is not here.

How does it set the audience against my goal?

For Getting hired, anyone with a recruiting or talent title is the strongest match, then VP, Director or C-suite leaders in any function. For Winning clients, founders and C-suite leaders in any function, and VP or Director roles in Business & Strategy, are the strongest. Each person is placed in one group by the rule printed on its card, read from the title they state, where available.

Where does the information about employers come from?

From the current role each person states on their own profile, looked up where this report can identify them. Each person is counted at one employer, once, and an employer they used to be at is never counted. Where too few people could be placed, the report says so beside the charts.

Does it include people I mentioned or whose posts I shared?

No. This report reads who reacted to your own posts. People you named in a post, and authors whose posts you reshared, are not counted, and neither is who reshared yours.

Which report includes the network view?

Network & Audience Intelligence, in the Network & Audience Intelligence PDF, with every organisation and person it points to listed in the People & Organisations PDF, where available.

The network view arrives with the purchase that reads your posts.

Compare LinkedCheck reports and pricing
  • Network & Audience Intelligence

    $9.99 one time

    Adds the network view: how the people who responded line up with your goal, and where they work, where available.

    Get Network & Audience Intelligence
  • Free LinkedIn Profile Audit

    $0

    Your written profile read from the outside, and nobody around your posts.

    Run the free check

There are people around your posts already. See where they work.

The free check starts with your profile, which is where every one of them lands when they click your name.

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